Offerings

Transforming the way how digital advertising is done

ANALYTICSFor effective decision making

Real-time campaign analytics to measure and improve performance. Quantified Metrics with speed and simplicity.

CAMPAIGNTo Redefine your Brand

Maximise campaign impact by advanced targeting and relevant messaging. Achieve more reach at a given media investment.

CONTENT SPONSORSHIPSEnhance campaign relevance multi fold

Brands can foot their marketing communication on instances from sporting events, TV shows etc. to get maximum mileage of that moment.

SEAMLESS CAMPAIGN EXECUTION

Your demand for fame is efficiently converted to action
1.

GET IN TOUCH

Connect with the Ad Operations team with your audience preferences and campaign goals.

2.

MEDIA PLAN

Ad operations team creates a media plan based on the preferences and finalises in consultation.

3.

CREATIVE PRODUCTION

Campaign gets adapted to Ad-Delivery platform specific creatives by an empanelled creative agency.

4.

GO LIVE

Creatives are uploaded and programmed to deliver on parameters such as location, time of the day etc.

ANALYTICS OFFERINGS

Equip your team with effective decision making
Ensuring value

  • Proof of play - Detailed log and analysis of media utilization to ensure whether the committed play time is delivered.
  • Inventory utilization - To showcase how the inventory was utilized in terms of share of voice.

Campaign analytics

  • Impact assessment - Reach of the campaign in terms of impressions delivered and demographic split.
  • Campaign efficiency - Average CPM the campaign is able to maintain.

CAMPAIGN OFFERINGS

Push relevancy to next level revolutionizing campaign impact
Enhance your campaign effectiveness with plethora of possibilities

  • Day Parting - Schedule your campaign within a day, day to day and unplanned scheduling.
  • Trending Items - Integration using API to show popular products, product information and sales & special announcements.
  • Countdowns - Automatic and manual countdowns.
  • User-generated content - Integrate with content generated through Microsites and Social Media.
  • Live scores - Score display and message contextualization using instances of ecstasy.
  • Traffic - Incident reports, drive times and message contextualization based on traffic conditions.
  • Weather triggers - Message contextualization based on weather conditions, current temperature and weather forecast.
  • Social media - Live feeds from Facebook, Twitter, Instagram and Foursquare.
  • Audience-based trigger - Contextual adverts using demographics, people & vehicle count.

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