KNOW YOUR AUDIENCE
Helps the advertiser to reach their receptive audience - geographic locations, time bands and understand what kind of content can be appealing thereby empowering you with the right campaign intelligence.
MEDIA & CONTENT STRATEGY
Provide the right media and content strategy based on the audience analytics, work in consultation with your creative team in content production and adaptation by helping the technical integration to run a campaign.
DELIVERY & MEASUREMENT
Ensure the campaign is delivered as planned in terms of media utilization and share of voice. Any failure to achieve the commitment will be compensated accordingly with close tracking and reporting. Also, provide a continuous update with campaign performance data which covers impressions delivered and corresponding demographics split.